• our memory plays a huge role in what we see:  we don’t see so much as we remember.
  • one work of art can lend understanding to another work of art.  art is a conversation.  works of art appeal to an audience member based on her initial sensory perception of the work or event, the work’s relationship to other pieces of art that the viewer has seen or been told about, and the personal history and memories of the viewer.    
  • we like to think that we think like an artist thinks when we look at their work of art.  a work of art can create empathy that helps us understand something about the work of art, the artist, and therefore ourselves.
  • there are certain brain functions that increase or decrease in activity based on visual indicators.  what happens if some of these ideas are employed during the generative process?



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